As you think about the culture of your business you MUST start with knowing and embracing your “Purpose.” When asking business owners the purpose of their business, I will typically get the answer – “We are in business to make money.” Although I can’t argue that making money is a worthwhile objective it is actually a result and not a purpose. To explore your real “Purpose” you must discover the “Why” of yourself and your business. Simon Sinek and his team drive home the basis of “WHY.” Without your “Purpose” you are adrift on a vast sea without sight of land.