Courtesy

Our society loses a small piece of itself daily when we dismiss courtesy. This simple element of how we treat and interact with each other is a powerful testimony to a moral code that states to treat others as you would like to be treated.

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So, A significant shoe company recently started a commercial campaign using the framework of “Am I a bad person?” and “Winning isn’t for Everyone.” They may be edgy and, depending on your point of view, controversial, but have we, as a society, lowered our standard of acceptance without questioning? Our world is challenged with vast mental health challenges, yet we allow advertising to continue to erode the very core of who we should be as humankind.

Missing the mark in advertisingRead More »

Team Building Culture

The adage that nothing happens until the sale occurs is as accurate today as it has ever been. If the success of a business or a professional career is so directly dependent on the transfer of goods and services for revenue, then it only makes sense that a business culture must have a foundation in sales culture. Sales is not a bad word and needs to be part of all team members’ understanding.

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Sales Building Culture

The adage that nothing happens until the sale occurs is as accurate today as it has ever been. If the success of a business or a professional career is so directly dependent on the transfer of goods and services for revenue, then it only makes sense that a business culture must have a foundation in sales culture. Sales is not a bad word and needs to be part of all team members’ understanding.

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When an organization embraces culture as the foundation of its business practices, it sets the stage for hiring individuals who best align with the culture offered. This allows for transparency of purpose and core values, enabling talent to flourish rather than exist and put in time in an organization.

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The marketplace is filled with any number of product and service providers, all touting their brands to win consumers’ dollars. Does the brand represent its culture in the marketplace, or does it simply promote what it wants the marketplace to think about it?  The next time you want to buy a product or service, look at not just the image branding but what the organization really stands for in the marketplace.

Brand Building CultureRead More »

With the 4th of July holiday a couple of days away, the word Freedom echoes around the country. It is a very important time to take a strong look at what freedom is and what it is not. Freedom is not the ability to have each, and every person do whatever they want whenever they want to do it. Freedom comes with responsibilities and discipline. It requires that individuals respect one another for the opportunity to pursue happiness. Freedom is not free of accountability. Freedom should not be based on one person or group of people’s selective views. It needs to stand the test of time and be ready to be tested and evolve when appropriate, but not based on subcultural desires. Our current freedoms cannot be taken for granted as they can and will be taken away if “We the People” are not careful with how we use our freedoms.

Culture confusion of freedomRead More »