Business Alignment – 2023


What’s the perspective that’s needed to achieve success in business today? First, we find that great leaders have a vision that’s bigger than themselves. Secondly, they have the unique ability to be both humble and direct. They both encourage and empower those around them, while speaking truth and confronting reality as they see it. This allows leaders to confront the brutal facts of today, yet keep an unwavering hope in the future (taken from Jim Collins’ book: Good to Great).

A leader who lives out the right perspective brings inspiration, energy, collaboration and focus to those around them. Level Five Leaders (a term coined by author John Maxwell) bring about a greater good than the individual members could ever do on their own. They lead with humble confidence as well as courageous action. This is the perspective that’s needed to go after greatness in business today.

Prioritized Leadership is the intentional application of a framework, which creates orderly and rational decision-making; guiding and maximizing the potential of any organization. While a solid strategy, high EQ and a good product mix can certainly keep an organization going, many leaders have inadvertently put a glass ceiling on the true potential of their organization by not thinking through, communication and aligning the priorities of their company. Yes, the blind spot of priorities at best caps an organization’s  potential and at worst has catastrophic consequences over time.

When leaders are able to…
– Clarify their PURPOSE
– Release their PEOPLE
– Set the right PACE
– Perceive new POSSIBILITIES
– Consistently increase PROFITS
New levels of organizational potential are then realized.

The Prioritized Leader Framework:

The priorities needed to truly succeed in life and business

Purpose: It’s about knowing and living the “why” of your organization, being able to articulate a clear and compelling future. The currency is vision and values.
People: The level of health and productivity we have with our colleagues and connections. The currency is encouragement and accountability.
Pace: Discerning how fast (or slow) the organization needs to move to sustain long-term success, capitalize on opportunities, and preserve capital. The currency is time and energy.
Perception: Choosing a growth mindset, staying open to creative solutions and new ideas. The currency is insight and innovation.
Profit: The effective management, investment and release of an organization’s resources. The currency is dollars and cents.


Realizing the potential of your organization is about evaluating where you (and your company) are at in these five areas. Then, it’s about recalibrating priorities and growing each area in order to see greater levels of health, productivity and profitability. This approach allows for a common language, clarity of goals and outcomes, and increased focus and discipline from all involved. If you’re interested in learning more about speaking, coaching or consulting around this framework — contact your Promise Guide.

The Prioritized Leader assessment is not designed for everyone.

In particular, this assessment, report, and associated training programs are design for three specific types of leaders:

– Leaders who desire to be more effective, healthy and influential

– Future leaders who may have influence today, but aren’t in a formal leadership position yet

– Leaders who wants to be more purposeful, disciplined and impactful

Interested in joining a Mastermind Cohort to explore and navigate to a new level of priorities?

Click Here for a brief 2-minute overview video!  Business Alignment – 2023

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