Last week we started our exploration of cognitive programming by looking at what it is and some general concepts of the processes or views it can produce. This week we take our knowledge base and look at how it can either be constructive or destructive to the direction and trajectory you are on with your business.
We learned that our brains are like sponges. They absorb massive amounts of input. Some of it is valuable and useful while a majority of it is just noise. The input being sent out comes from any number of broadcast points. Some are audio while others we read and yet others we experience. As our brains process, filter, apply judgement etc. to all the input, it sorts through them using various heuristic (application of judgement/problem solving) which have been developed over time.
Depending on the formation of our problem solving and judgement, our heuristics may constructively value the input and convert it into valuable keepings. On the other hand, if the inputs are processed on potentially faulty or poisoned processes then they can lead to destructive outcomes. As we spoke of in Part 1, the volume of noise coming at us is amplified not only in volume (literally) but also in quantity. With enough of both of those the programming of the cognitive part of our brains can become overwhelmed and potentially alter the past views for problem solving and judgment we may have had in the past.
Our society has fine-tuned this bombardment of noise to affect the way individuals consume the noise and thus take various points of view regardless of the integrity or validity of the topic or substance of the noise. For example, if your business gets a poor review online from someone who had an experience, they, at that moment in time, expected something different then this can spool into others taking on the belief your organization is not worthy of their business. Multiply this by one person telling 12+ people of their poor experience and now a tidal wave of bad press is triggered. The challenge here is that the poor review and experience might not have actually been as promoted or even worse, never actually happened. This type of destructive programming happens every day. The social media platforms give opportunists the ability to fire off perspectives regardless of truth or validity without repercussions. Accountability of their actions are hidden behind the façade of a social media junkie society believing they have the “Right” to say and do whatever they want without repercussions.
So far this seems pretty doom and gloom as it is related to the potential impact of inputs on our brains from any number of sources. Fortunately, we have relative control over what we consume in the noise, and we also have direct input as to our behaviors and emotions on how we interact with the noise. What is needed is a set of filters or guidance systems to presort the volume of noise into manageable compartments so we can select what comes in and what is rejected at the beginning of the bombardment.
As leaders, this challenge falls squarely on your to do list. What company standards, based on your Purpose and Core Values, exist in your organization so your team can sort through what gets their attention and what needs to be swept aside into the not important/distraction category? This week, begin the conversation at your company to raise the attention about what is noise and what is useful communication. Without a framework to bring guidance to your team, you are exposed to third party influence setting in motion distractions which once they are established the cost to rid them from your organization’s culture is massively time and cost consuming.
Need to have a conversation with a Promise Guide to bring a foundation to your business framework? Engage in your initial call – no fee, no obligation – just unbiased conversation to help you build your business to its next level of success – Call JKL Associates at FL (407) 984-7246 or MI (313) 527-7945
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