It seems that every year around this time when one calendar year ends and a new one begins that business owners and individuals do some resorting of their priorities. Depending on what have been the most recent events in their business or lives it influences where they intend to place their time and energy. For example, if a person has had some family matter in recent months, they might begin to reflect on time missed with kids, parents, siblings etc. and they pledge to themselves to not let that happen again in the next year. Unfortunately, shortly into the next year other events twist their priorities again and they quickly re-sort and shift again and again.
The same is true in business priorities. Leaders reflect on recent events and set priorities only to have them get shifted again and again because there is no foundational framework which keeps the priorities aligned to the strategic future outcomes of the business. We sometimes refer to this as the shiny object syndrome as something new presents itself and away the leader goes chasing the next rainbow of potential profit.
As we open our businesses in 2023, it is time to take a stand on the critical priorities for your organization and hold yourself accountable to them for the entire next cycle of time. Already I can hear the roar of some indicating that the world is so full of change that if we are not constantly changing, be agile etc. then we are falling behind.
I won’t dispute that there are certain times when we absolutely must pivot. One such time in recent years was the onset of the pandemic. 2019 started off solid only to have the entire plan get scrambled up like eggs in a pan once the world was shutdown in April. This world event must be put into proper context. It was not a typical business or worldly event. It was a pandemic requiring real concern and attention. Business leaders needed to pivot not just to stay in business but in many cases to survive for the long haul. Some businesses are still trying to recover from the impacts of those times. Even in those extremely challenging times, a solid framework to guide decisions and setting of priorities was and remain critical to the success of the business and all the affected touch points of the business.
As you roll out your 2023 plans for success, there is still time to reflect and confirm that the priorities you have established based on the best data you had at that point in time remain valid. It is also critical that you have a solid framework by which your priority alignment is governed. Without a framework, there is too great of a chance to become distracted away from your primary purpose, vision, and core values. It is in your Purpose, Vision, and Core Values that priorities flow. If every priority is filtered through the core elements of your business, then they will always be aligned to the longterm success. Without such framework leaders, managers and others in the organization will tend to drift into undefined territories which are again distractions.
This week, be honest with yourself and your team – do you have a framework of Purpose, Vision and Core Values which guide your strategic direction?
Need to put your framework in place for the greatest possible results in 2023? Reach out to JKL Associates MI (313) 527-7945 or FL (407) 984-7246 and engage a Promise Guide to help you get your priorities aligned.
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