It should go without saying but at the core of both personal and business growth are authentic relationships. As human beings we are communal in nature. We seek and need interaction with other people. There may be the occasional loaner type person you come across but even in their desire to seek solitude they are dependent on some interactions with other people. The key here is that when we seek relationships, they are rooted in trust and are genuinely authentic.
When we have this level of relationships we can have and face deeply challenging situations and remain supportive of a positive outcome. When relationships are superficial, they deconstruct as soon as challenges present themselves. Simply look around at all the broken business and personal relationships that exist in our society. Although technology has certainly enhanced parts of our world it has also contributed to the decline in real meaningful relationships. Even in social media the once treasured reference of being someone’s friend has now become a measurement statistic of artificial touch points between groups of individuals.
When organizations set objectives for growth they are typically framed in terms of dollars. Growing the business revenue by some value. There is absolutely nothing wrong with having revenue goals for the organization. In fact, we typically encourage our clients to set objectives to drive various levels of engagement from their staff. The key thing is that the plan to attain the mark must be broken down into action elements which directly support the goal. One of these contribution points is the relationships the organization has with its clients/customers.
When the relationships are weak then revenue growth will be weak. The other part of understanding how the level of relationship impacts the overall ability of organizational growth comes in the form that everyone needs to own the relationship. This includes everyone from the person who has an initial contact to the person in the back office who has never even met another person from the client’s company. This implies not just the first and the last but each and every person in the chain of touch between client and company.
Although this reference is based on the financial side of the business setting, it also applies to every relationship inside the organization. When the culture of the organization is based on a solid platform of Purpose and Core Values it outlines the fundamental expectations of how relationships are to exist inside the walls of the business. This promotes individual growth and therefore growth of the overall community of people in the business. This growth of the people then contributes directly to the growth of the other business metrics such as revenue growth.
This week look deeply at the level and quality of relationships that exist both internally and externally at your organization. How would you quantify them? Is there alignment between the relationships and the goals you have set for the organization? If the expectations for achievement do not take into consideration the depth and volume of quality relationships, then you are back to hoping for results and not strategically inventing best outcomes.
Looking to get your business and individual relationships leveled up? Call your Promise Guide at JKL Associates and begin a conversation on this critically important and underrated aspect of building your business. We can be reached at FL (407) 984-7246 or MI (313) 527-7945.
Journey On!
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Celebrating 30 years of Delivering on “Promises”
