Back in the mid-80s, Bob Geldof (Irish songwriter and activist) and colleagues set out on a mission to address a hunger crisis in Ethiopia. Through song releases and a worldwide simulcast concert typically known as “Live Aid,” the world’s humanity engaged in generating millions of dollars to assist in this famine effort. It was the first of its kind endeavor for such a critical need. Fundamentally, the mission was to bring worldwide attention to an area of the world and its real-life-threatening challenges that, for the most part, were not on the minds of many.
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