Our world of noise and distraction likes to hype various things about culture. In business, the media likes to profess how great the culture is at such and such company because they have casual Friday’s and pool tables in their employee lounge etc. Those are nice things to have in your workplace but neither ultimately cause a person to engage more fully into their career or profession. If the culture is absent of “Purpose” and people cannot tangibly feel the commitment to that purpose then it is just more for show than being authentic.