June 13, 2019
ISSN# 1545-2646
Finding your “Purpose”
When it comes to a driving force behind a winning attitude you can almost always attribute it to that deep down reason – that “Purpose” or why someone is willing to go above and beyond in order to accomplish something. Given the right purpose that resonates with some one they can do remarkable things. They can endure longer cycles. They can weather more severe storms. They will perform regardless of the environment around them.
The same holds true for groups and teams. Consider sports for a moment. Think of a team who had the best talent but was unable to win the championship. Think also of the team that when the chips were down they mustered the synergy to collect themselves and win the big game even when they were the less talented of the competitors. The difference was the drive behind them – their purpose.
Purpose is not a result. The win of the game or the achievement of the goal is not the purpose. That may be one of the accomplishments attached to the purpose but the results in and of itself is not the purpose. For example, the purpose for you to lead a business in not profit. Yes you want to make profits but that happens when your core purpose is realized and executed. The profit value is just the measurement of how well your purpose drove you toward the “WHY” you were seeking.
In our world, we tend to gloss over the true driving forces such as Purpose. This may be because it is sometimes hard to articulate. We can’t put it into words because we have very rarely taken the time to step back and capture what our purpose really is. We struggle with this because we don’t want to share some of our most inner feelings with the outside world. It can also be because so many other people tell us that it does not matter. Why waste your time on that – just go out and do something even if it is out of alignment with who you are.
We see this manifest itself in businesses where there is no defined purpose and employees turnover because all they are viewed is through the lens of hands rather than soul. Purpose nurtures the soul which is the food which drives the mind and body. This is the area which can withstand hurricane force challenges and remain standing to fight another battle. When your organization not only takes time to define and embrace your purpose for being, you will be able to attract those individuals who share in your same purpose. Together like the sports team with average talent who wins the big game, your organization will accomplish feats not originally seen as possible.
This week, look around you at your team. Do you really know what each of their purposes are? Would they align with your purpose? Does your business exist for a purpose?
Purpose drives results so now is the time to engage JKL Associates by calling (313) 527-7945 to start to embrace your “Purpose.”