Having a truly authentic culture is more easily said that accomplished. In a society where “ME” first and instant gratification is prevalent in many matters, it is a struggle for some people to first keep their authenticity front an center. They may want to be authentic but are pushed from their center with little and subtle nudges that culminate in accepting something less that truly authentic. Eventually this recurrence leads to their authenticity changing and rationalizing what used to be less then genuine to now being acceptable as the norm.