Labor Day 2022

As we prepare to enjoy the Labor Day weekend, we begin to call a close to the summer and focus on the last business cycle of 2022.  Hopefully you and your team have had the opportunity to refresh and recharge your energy over the past couple months. 

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Your Brand Vocabulary

Can your ideal customer find you through your brand vocabulary? You might be wondering what brand vocabulary is.  It is the words – the nouns, verbs, phrases, and sentences your organization uses to distinguish itself in the marketplace to attract both new and existing customers to your business.  It sounds pretty simple but…

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As a business moves through its various cycles from start up to mature and then to its’ perpetuation stage there are various drivers which contribute and shape the culture of the organization.  At the beginning of the business there is lots of attention focused on revenue.  Sales are all that appear to count.  To a degree this is justified as without cash the business cannot sustain itself into future stages.  Some businesses unfortunately fail because…

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Build Your Best Cake

Not too long ago, I chose to spend a little time just relaxing in front of the tv.  I started to scroll through the numerous channels and was attracted to a cooking channel where top chefs were competing for some prize.  The competition centered around building the best cake.  The difference was that the focus was on…

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Over the course of the past few months a few clients and colleagues have navigated some difficult situations. Everything from employee challenges to family matters.  As a third party looking in on the situations, I had a unique perspective to see how these challenges impacted not only the business and the families depending on the situation but most importantly how it affected the individuals directly involved in the situation….

Not Succeeding is very different than FailureRead More »

Fourth of July 2022

The big summer celebration is upon us. The opportunity to spend time with family, friends, neighbors, and colleagues doing a variety of extracurricular activities.  For many businesses this pause also incorporates vacation season. Adjustments to headcount being available to complete the demands of the customers flexes at the same time other businesses or industries are elevating the need to complete projects during this perceived slower time of the year.

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