Preferences are a pretty strong influence in our lives and in our businesses. Just think about all the events, decisions and outcomes which have taken place just since you woke up this morning and how many of them were influenced by your preferences? Shower before you shave. Putting the dog out before eating breakfast. Black coffee verses tea vs milk etc. These are just a few examples of the things which you have a preference in doing in a particular order. They morph into a routine so you may not even see them as preferences. At some point in the past, you made a choice. You were pleased with the results, so you stuck with it. You took your preference and blended it into a routine.
Running your business by principles vs preferencesRead More »











